Although many studies in recent years have examined the use of gamification as a moti- vational strategy in education, evidence regarding its effects on intrinsic motivation is inconsistent. To make the case for or against the adoption of gamification in education, this study examines its effects on students’ intrinsic motivation and the underlying motivational factors: perceived compet…
With the development and evaluation of information technology, virtual reality tech- nology provides opportunities to offer an immersive and interactive experience for supplementing traditional classroom lecture and creating innovative online learning in education curricula and professional training. Given that the arena of 3D entertainment- oriented virtual worlds is creative and quick…
Since AI Chatbots are increasingly adopted in different industries, the purpose of this paper is to examine the influence of AI Chatbots on pro-environment attitudes and willingness to pay for environmental protection. By employing quantitative meth- odology, multivariate data analysis was conducted to test the effects of AI Chatbot in terms of its interaction, anonymity, cus- tomization, …
This study aims to understand the post-adoption behaviors of mobile health (m-Health) ser- vice users during the COVID-19 pandemic. Drawing on the stimulus-organism-response framework, we examined the effects of user personality traits, doctor characteristics, and perceived risks on user continuance intentions and positive word of mouth (WOM) when using m-Health, as mediated by cognitive …
This study examined how artificial intelligence (AI)- driven chatbots impact user experience. It collected survey data from 1,064 consumers who used any chatbot service from the top 30 brands in the U.S. Results indicated that utilitarian (information), hedo- nic (entertainment), technology (media appeal), and social (social presence) gratifications obtained from chatbot use positive…