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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Dooyoung Choi"
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Article - Artificial intelligence-powered digital solutions in the fashion in…
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u-Young M. KangDooyoung Choi

The use of AI chatbot applications with social media messengers aims to shape the ‘online to offline’ approach to chat-based purchases. Using a sequential mixed-methods approach, we examined customer experiences with and the uses and gratifications of AI chatbots, and the influence of customers’ perceptions of service quality in AI-based customer services on favourable customer experi…

Edisi
Vol: 15 (Issue): 2 Hal: 141–154
ISBN/ISSN
1754-3274
Deskripsi Fisik
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Judul Seri
-
No. Panggil
746.920 285 KAN a