Recent studies have shown that using social media is a new way of promoting user participation and understanding potential user needs for a service firm. However, user participation via social media might produce synergistic and interactive effects, including issues of social interaction with members and technical interaction with social media. The purpose of this study is to examine the imp…
This study adopts a dynamic Expectancy–Disconfirmation framework to investigate the evolving nature of user satisfaction across three product categories: durable goods, fast- moving consumer goods (FMCG), and digital products. A 25-day longitudinal experiment involving 128 participants was conducted, during which users engaged with their most recently purchased products and provided r…