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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Isaac Owusu Asante"
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Article - Optimization of Consumer Engagement with Artificial Intelligence El…
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Isaac Owusu AsanteYushi JiangAtlab Md HossinXiao Luo

Artificial intelligence (AI) is reshaping the online shopping experience. However, there is limited information on consumers’ interaction with AI elements embedded in electronic commerce (e-commerce) platforms and the behavioral outcomes of such interactions. AI application studies have focused on consumers’ reluctance to use AI- powered services due to failed machine-human conversatio…

Edisi
Vol. 24, No. 1 Halaman: 7–28
ISBN/ISSN
1526-6133
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
658.872 ASA o