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Article - Enhancing customer engagement: Exploration and introduction to the …
This special section of the Journal of the Academy of Marketing Science presents five impactful studies that explore customer engagement (CE) through crowdfunding, social media, influencer networks, and live-streaming. These studies enhance our understanding of CE and how it shapes firm strategy and consumer behavior. As a preface to the studies featured in this special section, we present…
- Edisi
- Vol: 38 (Issue): 3 Hal: 297–300
- ISBN/ISSN
- 1552-7824
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 658.812 KUM e
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah