Since AI Chatbots are increasingly adopted in different industries, the purpose of this paper is to examine the influence of AI Chatbots on pro-environment attitudes and willingness to pay for environmental protection. By employing quantitative meth- odology, multivariate data analysis was conducted to test the effects of AI Chatbot in terms of its interaction, anonymity, cus- tomization, …
Over the past two decades, technology adoption has surged, with businesses leveraging innovations like chatbots to enhance customer experiences. Sustainability concerns have also escalated, particularly in the hospitality sector. Recognizing the importance of resource mindfulness and catering to digitally savvy, eco- conscious young consumers, there is a need to find a way to use technolog…