Amid an era of rapid globalization and technological advancement, translation technologies stand as valuable assets for college students to enhance accuracy and efficiency in the translation process. However, the adoption and acceptance of these technologies are contingent on several psychological factors, which are underexplored in the academic field. This study, populated by a cohort of …
By applying a natural language processing approach, the present study aims to reveal what features of brand posts (i.e., post type, vividness, interactivity, and valence) may impact consumers’ behavioral, cognitive, and emotional engagement respectively. After collecting brand posts data from a microblog website, multilevel mixed-effects regression models were utilized to analyze the pan…
Quality of experience (QoE) plays a crucial role in attracting and retaining users of interactive Internet applications. In this work, the relation between quality of service (QoS) perceived by users and the satisfaction level of users is carefully studied. In our experiments, users encountered certain latencies while using a photo viewing service on their mobile phone; we used the experienc…