In the age of the digital revolution, businesses are working to become more sustainable. Specif- ically, when management settings change—which is closely tied to competitive perform- ance—leadership is evolving into digital leadership. Drawing on the resource-based view (RBV) theory, this study focused on finding the interconnection between digital leadership (DL) and competitive perf…
The objective of this study was to examine the attributes of a compelling leader to lead Digital Transformation in a formal organization. The study conceptualized a digital leader with 26 characteristics grouped into 5 roles. Sample respondents were drawn from some organizations in Tanzania and a self-reported questionnaire was used for data collection. Preliminary analysis involved examin…
With the popularity of e-commerce, consumers purchase durable products online more frequently. In order to effectively communicate information about products, various product presentation formats have been developed (e.g., 3D views, 360-degree rotatable views, and enlarged pictures). This study focuses on the usage of exploded view in digital product presentation. Exploded view clearly shows…