Electronic Resource

Article - Purchase intention and behavioural use of freemium mobile games during Covid-19 outbreak in Indonesia (Volume 197 (2022), Halaman 403–409)

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Purchase intention and behavioural use of UTAUT model has been used widely but still limited to be tested during the Covid-19
in Indonesia. This study presents UTAUT Model for the freemium mobile games in Indonesia during the pandemic. A survey of
SEM-PLS toward 100 Indonesian mobile game players was conducted to analyze Performance Expectancy, Effort Expectancy,
and Social Influence as the antecedents of purchase intention and behavioural use for the freemium business model in Indonesia.
Surprisingly, the social effect does not significantly influence the Purchase Intention, but others have shown their significant effects
on purchase intention and behavioural use.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8342 ERI p

Penerbit

: Elsevier B.V.., 2021

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

1877-0509

Klasifikasi

658.8342

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Volume 197 (2022), Halaman 403–409

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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