Electronic Resource
Article - Individual Investors’ Attention to Accounting Information: Evidence from Online Financial Communities Volume 37, Issue 4 2020–2057
Online financial communities provide a unique opportunity to directly examine individual investors’
attention to accounting information on a large scale and in great detail. I analyze accounting-related content
in large samples of Yahoo! message board posts and StockTwits and find investors pay attention to a range
of accounting information, fixating particularly on earnings, cash, and revenues. Consistent with the
expectation that investors react to relevant information events, I find accounting-related discussion elevated
around the filings of earnings releases and 8-K reports, but the reaction to periodic reports is confined to
small firms. I also find investors expand their acquisition of accounting information and processing efforts
in poor information environments. Greater attention to accounting information at earnings releases does not
appear to be meaningfully associated with better information processing.
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