Electronic Resource
Article - Retail Investors’ Perceptions of the Decision-Usefulness of Economic Performance, Governance, and Corporate Social Responsibility Disclosures Vol. 23, No. 1 2011 pp. 109–129
Academic literature and the business press have placed increased atten-
tion on the corporate disclosure of nonfinancial information. This study uses a survey of
750 retail investors to examine perceptions about indicators of economic performance,
corporate governance policies and performance, and corporate social responsibility.
Survey results indicate that retail investors currently are most concerned with economic
performance information, followed by governance, and then corporate social responsi-
bility information. Those respondents who currently hold socially responsible invest-
ments use more of all three types of nonfinancial information than respondents who
currently do not hold socially responsible investments. Further, retail investors clearly
prefer to obtain information about corporate social responsibility information from a
third-party source and governance information from an audited or regulated document,
while they use both sources to garner information about indicators of economic perfor-
mance. Respondents expressed an interest in increasing their use of nonfinancial in-
formation in the future. When respondents were asked to indicate the specific types of
information they had the greatest interest in using in the future, economic performance
indicators such as market share, customer satisfaction, and product innovation infor-
mation were predominant.
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