Electronic Resource

Article - The role of artificial intelligence in business transformation: A case of pharmaceutical companies Vol: 66 (Issue): - Hal: 101629

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Artificial intelligence (AI) is of great interest to researchers and practitioners as a means of achieving the
necessary progress in the pharmaceutical industry. However, the role of AI and ways of transforming companies
are not well studied. The purpose of the paper is to identify exactly how AI affects the key and support business
processes of pharmaceutical companies. We offer a qualitative interview study of five large, five medium, and
five small pharmaceutical companies. Based on scarce literature on the role of AI in the pharmaceutical industry,
we considered which business processes are subject to transform within it and how they do so. We determine that
small pharma companies significantly change research and development, master data management, analysis and
reporting, and human resource business processes under the influence of AI. Large pharma companies use AI to
transform production, sales, marketing, and analysis business processes. In turn, medium-sized companies are in
the middle and individually transform their business processes depending on their specialization.

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Informasi Detail

Judul Seri

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No. Panggil

615.106 8 KUL r

Penerbit

: Elsevier Academic Press.,

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

0160-791X

Klasifikasi

615.106 8 KUL r

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol: 66 (Issue): - Hal: 101629

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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