Electronic Resource
Article - Artificial intelligence in hospitality and tourism: Insights from industry practices, research literature, and expert opinions Vol: 49 (Issue): 2 Hal: 366–385
Given the substantial impacts of artificial intelligence (AI) on the hospitality and tourism
industry, it is crucial to examine how AI will change this industry’s future. We collected
extensive data to analyze global AI trends and predict the future of AI. Our dataset consisted of
1,407 news articles from five prestigious hospitality and tourism outlets along with 22 AI-related
review articles from the databases of hospitality/tourism journals and the mainstream marketing
literature. After examining multiple data sources via natural language processing, the results
were further verified by an academic panel and a senior management panel. Our findings present
a detailed picture of AI development and applications along with predictions regarding its place
in the industry. Finally, we outline a research agenda that addresses key issues for stakeholders
in hospitality and tourism: individuals, including customers and employees; organizations and
businesses; and public policymakers and governments.
Tidak tersedia versi lain