Electronic Resource

Article - How vital is the role of affect on post-adoption behaviors? An examination of social commerce users Vol: 107 (Issue): - Hal: 77–85

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Social commerce describes a new trend and fast-growing e-commerce business model that utilizes social con-
nections in social networking to promote commerce in the online space. Despite its growth much is not known

about factors that motivate users beyond their initial adoption to engage in post-adoption behaviors such as
continuance intention to use social commerce to the point of becoming addictive users. Two predominant views
have been used to study social commerce in the literature; one emphasizes the role of affect on behavioral
outcomes (i.e., dual processing view) while the other suggests that affect is not important in use decisions (i.e.,
the independency view). Moreover, both views offer inconsistent results on understanding how consumers use
social commerce sites. To address this inconsistency in the literature, this paper proposes and empirically

evaluates a model that integrates the existing views to extend our understanding on social commerce post-
adoption behaviors. Based on existing literature, this study identifies social, hedonic, and utilitarian gratifica-
tions that social commerce users seek to fulfill on social commerce sites. A cross-section of 510 social commerce

users were recruited to report their perceptions on social commerce usage. Results indicate that the integrated
model outperforms each of the dominant views in terms of explaining continuance use intentions and addictive

behaviors. Satisfaction was found to both fully and partially mediate the relationship between perceived grat-
ifications and their behavioral outcomes on social commerce sites.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.872 OSA h

Penerbit

: Elsevier Academic Press., 2018

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

0167-9236

Klasifikasi

658.872 OSA h

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol: 107 (Issue): - Hal: 77–85

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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