Electronic Resource
Article - Understanding Post-Adoption Behavioral Intentions of Mobile Health Service Users: An Empirical Study during COVID-19 Vol: 20 (Issue): 5 Hal: 3907
This study aims to understand the post-adoption behaviors of mobile health (m-Health) ser-
vice users during the COVID-19 pandemic. Drawing on the stimulus-organism-response framework,
we examined the effects of user personality traits, doctor characteristics, and perceived risks on user
continuance intentions and positive word of mouth (WOM) when using m-Health, as mediated by
cognitive and emotional trust. The empirical data were collected via an online survey questionnaire
from 621 m-Health service users in China and were verified with partial least squares structural
equation modeling. The results showed that personal traits and doctor characteristics were positively
associated and the perceived risks were negatively associated with both cognitive and emotional
trust. Both cognitive and emotional trust significantly influenced users’ post-adoption behavioral in-
tentions in terms of continuance intentions and positive WOM, with different magnitudes. This study
provides new insights for the promotion of the sustainable development of m-Health businesses after
or during the pandemic.
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