Electronic Resource

Article - The Effect of AI Chatbots on Pro-environment Attitude and Willingness to Pay for Environment Protection Vol: 14 (Issue): 1 Hal: 1–17

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Since AI Chatbots are increasingly adopted in different industries, the purpose of this paper is to examine the influence of AI

Chatbots on pro-environment attitudes and willingness to pay for environmental protection. By employing quantitative meth-
odology, multivariate data analysis was conducted to test the effects of AI Chatbot in terms of its interaction, anonymity, cus-
tomization, and problem-solving on pro-environmental attitudes and individual willingness to pay for environment protection.

This study reveals the critical role of Chatbots in encouraging people to protect the environment. Problem-solving is found
to be the highest influence on both pro-environmental attitudes and individual willingness to pay. Meanwhile, interaction,

anonymity, and customization were revealed to affect WTP indirectly through pro-environmental attitudes. Therefore, digita-
lization by exploring new technology like AI Chatbots becomes an important concern to reduce the negative actions of

humans on the environment and Carbon emissions and develop agricultural tourism activities toward green production.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

338.479 1 CHI e

Penerbit

: SAGE Publications., 2024

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

2158-2440

Klasifikasi

338.479 1 CHI e

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol: 14 (Issue): 1 Hal: 1–17

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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