Article - Enhancing customer engagement: Exploration and introduction to the …

This special section of the Journal of the Academy of Marketing Science presents five impactful studies that explore customer engagement (CE) through crowdfunding, social media, influencer networks, and live-streaming. These studies enhance our understanding of CE and how it shapes firm strategy and consumer behavior. As a preface to the studies featured in this special section, we present…

Article - S-D logic-informed customer engagement: Integrative framework, revi…

Edisi

Vol: 47 (Issue): 1 Hal: 161–185

ISBN/ISSN

1552-7824

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.812 HOL s

Article - Determinants of Continuance Intention towards Banks’ Chatbot Ser…

To improve customer experience and achieve sustainable development, many industries, especially banking, have leveraged artificial intelligence to implement a chatbot into their customer service. By integrating DeLone and McLean’s information systems success (D&M ISS) model and the expectation confirmation model (ECM) with the factor of trust, the aim of this study was to investigate the …

Article - Artificial Intelligence (AI): Multidisciplinary Perspectives on Em…

Edisi

Vol: 57 (Issue): - Hal: 101994

ISBN/ISSN

0268-4012

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

006.3 DWI a

Article - Artificial Intelligence in Service Vol: 21 (Issue): 2 Hal: 155–172

Artificial intelligence (AI) is increasingly reshaping service by performing various tasks, constituting a major source of innovation, yet threatening human jobs. We develop a theory of AI job replacement to address this double-edged impact. The theory specifies four intelligences required for service tasks—mechanical, analytical, intuitive, and empathetic—and lays out the way firms shoul…

Article - AI-based chatbots in customer service and their effects on user com…

Communicating with customers through live chat interfaces has become an increasingly popular means to provide real-time customer service in many e-commerce settings. Today, human chat service agents are frequently replaced by conversational software agents or chatbots, which are systems designed to communicate with human users by means of natural language often based on artificial intelligen…

Article - Next-Generation Digital Platforms: Toward Human–AI Hybrids Vol: 3…

Edisi

Vol: 30 (Issue): 1 Hal: 1–12

ISBN/ISSN

1526-5536

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

004.33 RAI n

Article - Artificial Intelligence for the Real World: Don’t start with moon…

Edisi

Vol: 96 (Issue): 1 Hal: 108–116

ISBN/ISSN

0017-8012

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.403 8 DAV a

Article - Artificial intelligence-powered digital solutions in the fashion in…

The use of AI chatbot applications with social media messengers aims to shape the ‘online to offline’ approach to chat-based purchases. Using a sequential mixed-methods approach, we examined customer experiences with and the uses and gratifications of AI chatbots, and the influence of customers’ perceptions of service quality in AI-based customer services on favourable customer experi…

Article - Influence of Artificial Intelligence (AI) on Firm Performance: The …

The main purpose of our study is to analyze the influence of Artificial Intelligence (AI) on firm performance, notably by building on the business value of AI-based transformation projects. This study was conducted using a four-step sequential approach: (i) analysis of AI and AI concepts/technologies; (ii) in-depth exploration of case studies from a great number of industrial sectors; (iii)…