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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Yang Cheng"
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Article - How Do AI-driven Chatbots Impact User Experience? Examining Gratifi…
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Yang ChengHua Jiang

This study examined how artificial intelligence (AI)- driven chatbots impact user experience. It collected survey data from 1,064 consumers who used any chatbot service from the top 30 brands in the U.S. Results indicated that utilitarian (information), hedo- nic (entertainment), technology (media appeal), and social (social presence) gratifications obtained from chatbot use positive…

Edisi
Vol: 64 (Issue): 4 Hal: 592–614
ISBN/ISSN
1550-6290
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
302.231 CHE h