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Article - Driving Consumer Engagement Through AI Chatbot Experience: The Medi…
This study explores how AI chatbot experiences on travel websites influence consumer engagement, with satisfaction from using AI chatbots as a mediating factor. Grounded in the Stimulus-Organism-Response (S-O-R) framework, the research shifts the focus from utilitarian models to examine how chatbot attributes—e.g., ease of use, information quality, security, anthropomorphism, and omnipres…
- Edisi
- Vol. 17, No. 17, Pasal (Article) 7673
- ISBN/ISSN
- 2071-1050
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 658.812 MAG d
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah