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Article - Consumer Response to Anthropomorphism of Text-Based AI Chatbots: A …
The rapid advancement of artificial intelligence (AI) has not only integrated chatbots like ChatGPT into everyday life but also transformed customer relations in various industries. Despite their growing adoption, research on consumer responses and pref- erences toward AI chatbots remains limited. Anthropomorphism, the attribution of human characteristics to nonhuman entities, plays a cr…
- Edisi
- Vol. 22, No. 6, Halaman 1243–1263
- ISBN/ISSN
- 1479-1838
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 658.8342 GRE c
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