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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Ming-Hsien Yang
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Article - What Drives Customer Engagement Behavior? The Impact of User Partic…
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Chang-Tang ChiangMing-Hsien YangTian-Lih KooChien Hsiang Liao

Recent studies have shown that using social media is a new way of promoting user participation and understanding potential user needs for a service firm. However, user participation via social media might produce synergistic and interactive effects, including issues of social interaction with members and technical interaction with social media. The purpose of this study is to examine the imp…

Edisi
Vol. 21, No. 3. Halaman: 141–159
ISBN/ISSN
1526-6133
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
658.8343 CHI w