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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Salma Choufari
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Article - Using Artificial Intelligence to Improve Customer Engagement: User …
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Aicha ZemmouriSalma Choufari

This study examines the impact of artificial intelligence (AI) on improving customer loyalty through the use of chatbot technology, with a specific focus on the user experience of Moroccan consumers. The increasing integration of AI into customer service, especially through chatbots, represents a significant shift in how companies interact with their customers. Given Morocco’s growing digi…

Edisi
Issue 2025, Volume 1, Issue 20 48–63
ISBN/ISSN
3006-2586
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
658.812 ZEM u